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"To
Listen is to Know"
AIR
began broadcasting on the 25th June 1990 with live presentation
from 5am-11pm 7 days a week on 1584AM. The service reached
motorists within 10-12 miles from either London Heathrow or
London Gatwick Airports. Outside of the 'Live' presentation
was a pre-recorded service with basic airport information.
The
Heathrow service was originally a separate operation, based
on an industrial estate on Green Lane in Hounslow. Will Jackson
was Manager, and the presentation team included Val French
(ex-County Sound), Paul Miller (now at Radio Solent), Lois
Lane (now voice-over), Roger Stamp (now freelance) and Phil
Jay (Delta and voiceover). When the two services merged, Will
Jackson and a few others ended up presenting separate programmes
from "The Shed" (which became the news room) at
Mercury's original home, Broadfield House.
Presenters
contributing to A.I.R. from Gatwick included Rick Easter,
Peter Stuart & Dave Heskitt. Pre-recorded announcements
on carts were voiced by Tony Myatt, John Scragg & Danny Pike.
Bill Codey Supervised the day to day running. If you were
also involved then please let us know.
From
the 18th November 1991, the live presentation was dropped
in favour of a taped service. This was updated every 15 to
20 minutes by Bill Cody and Will Jackson with the hours of
operation restricted. All other staff were released.
A
radical repositioning was considered for AIR with a totally
new format planned including the introduction of music. However
it was not to be and the station closed down early in 1992.
Flight
news, Road News, Terminal information, Currency Exchange rates
etc. were broadcast in 10 minute cycles. This was later updated
and a complete hour clock was introduced providing more information
and lighter subjects such as in flight film reviews.
Original
advertisers included: Body Shop, Tie Rack, W H Smith, Harrods,
Alamo Rent a Car, Burger King, The European Newspaper and
Sterling Hotels. The only Airline brave enough to buy airtime
was South African Airways.
Ad
rates (30 seconds) were: Heathrow £21, Gatwick £15, ads on
both stations £36.
Ad
rates (60 seconds) were: Heathrow £38, Gatwick £27, ads on
both stations £65.
Campaign
discounts were: 3 months 15% 4 months 30% 6 months 43% 12
months 57%
Shown below: A sticker which resembles the road signs used
to promote A.I.R. Also a photo of A.I.R. Studio 2 (Gatwick
service). This later became the studio for the Heathrow service
when the location moved from Heathrow to Mercury's HQ in Crawley.
 
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