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Radio
Mercury began broadcasting to Surrey and West Sussex in the
UK on the 20th October 1984. The station broadcast from studios
at Broadfield House, Crawley on 1521 kHz (197 metres) MW and
103.6 FM (97.5 FM in Horsham). The first presenter on air
was Ed Stewart. Other early presenters included Tony Myatt,
Geoff Aspel (Michael's brother), Peter Young, Pat Sharp, Howard
Pearce and Russ Williams.
Radio Mercury and Southern Sound shared some of their programmes
during the early days including the Timbo Show in the evenings.
This was a madcap show aimed mainly at young teenagers but
was listened to by all ages! Timbo (Tim Lloyd) alternated
presenting the show for about six months at a time swapping
from Southern Sound to Mercury. He continued doing that for
a few years before helping with the launch of BBC Essex. The
commercial breaks on each station never lasted the same amount
of time so at the end of the breaks, three different pieces
of fill-in music were used to prevent a deadly silence being
heard. These can be heard on our Audio file page as well as
Timbo's own jingles done by various people including the Back
Room Boys in Brighton. And who can forget the sound effects
for the quiz questions. Does the "Screaming Loo" ring any
bells? Click here
to see the Timbo Poster.
The original Mercury logo includes a small man running along
and whistling. He was known as the Mercury Man and featured
as one of the early competitions where you could win a prize
if you spotted him out and about town.
Towards
the end of 1985 a plan to group ILR stations together and
BBC local stations together meant a change in the FM frequency.
Mercury moved from 103.6 to 102.7 FM.
In
1990, Radio Mercury invested heavily in A.I.R. (Airport Information
Radio). This was an AM station providing Flight & Travel News
for passengers arriving by car at London's Heathrow & Gatwick
Airports. The station didn't last for very long as it suffered
from a lack of advertising and audience figures gauged inaccurately.
For more information on A.I.R. please click here.
On Radio Mercury, some of the original jingles were used along
side some new "Your Kind of Music" cuts during the early 1990's
when they joined with County Sound (Guildford). Click here
for a programme guide with presenter photos from around that
time. See our County
Sound info page for more details. At this time Mercury's
AM service became County Sound Radio with TM Century jingles.
The
launch leaflet of the new County Sound/Radio Mercury can be
seen by clicking the following:
.
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In
1995 the County Sound name was dropped to form Mercury Extra.
Radio Mercury on FM finally stopped using the David Arnold
theme and both AM and FM services had Jam jingles with the
Alfasound singers. Mercury on 102.7 became Mercury FM.
Mercury became part of the Essex Radio Group in the late 90's.
Mercury Extra on AM became Breeze. The group also took ownership
of KFM in Tonbridge and re-branded it as Mercury FM. The Essex
Radio Group itself was then taken over by GWR. Mercury FM
became a "Today's Better Music Mix" station. On the 15th January
2001 Breeze became Classic Gold Digital Breeze 1521.
Click
here for the Mercury FM website.
Click
here for the Classic Gold Digital website.
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